ShowBouffe

La Demonstration Excellente

Our Achievements

Case study

Product: Knorr frozen entrées (Unilever)

Service: Demonstration and sampling program

Project:

The ShowBouffe Marketing field team participates to the launch of 8 varieties to consumers.
Cost-conscious of the product, the mandate requires that our personnel praises to its fair value the benefits and quality/price ratio in order to convince consumers to sample and purchase the product.

Sales have been strongly encouraged by the distribution of $1.00 rebate coupons.

Results:

Results have been superior to expectations at all levels. In 2 days, more than 300 persons/store have tasted the product. An extraordinary purchase reply of 63%.

Case study

Product: Kooll Desserts

Service: Demonstration and sampling program

Project:

ShowBouffe Marketing has contributed to the launch of 3 new families of dairy desserts via demonstrations in supermarkets.

Conscious of the importance and the impact of the mandate, the main goal was to create awareness around the creative desserts and incite consumers to sample the multiple varieties offered.

A $0.50 rebate coupon applicable on each purchase has contributed to sales.

Results:

Results were higher then expected with a conversion rate of 32%.
On a 2 day basis, an average of 300 persons /store has tasted the different varieties.
A very good inventory turnover of close to 60%.

Case study

Product: Various wines (Vincor International)

Service: Sampling and awareness program with the Quebec Breast Cancer Foundation

Project:

The most important winery in Canada has called upon a dedicated ShowBouffe Marketing team
for this exceptional mandate in the supermarkets.During the demonstration, each purchase of Rosé wines identified to the campaign, has contributed directly to the objective of raising an important amount for the Foundation on a 3-year period.

While in-store sampling was going on, volunteers from the Foundation joined the ShowBouffe team for a health clinic concerning the cause.

Results:

The sampling of Rosé wines attained approximately 225 persons/supermarket About 5,000 pink ribbons have been given to the clientele during those activities Sales that exceeded the objectives attaining a purchase reply of 46% A major support from the most important winery in Canada.